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win back

B1 neutral separable transitive

To regain something or someone that was previously lost.

In plain English

To get something back that you lost, usually by trying hard.

What does "win back" mean?

3 meanings, ordered from most common to least. Color-coded by CEFR level.

1 B1 neutral

To regain someone's love, trust, or loyalty after losing it.

"After the betrayal, it took him years to win back her trust."

I'm going to win back the hearts and minds of the American people.

— George W. Bush, press conference, 2004 (widely reported)
separable
2 B1 neutral

To recapture a title, position, seat, or competitive prize that was previously held.

"The team worked all season to win back the championship they lost the previous year."

separable
3 B2 neutral

To recover customers, market share, or support for a business or organisation.

"The airline launched a major campaign to win back passengers after the safety scandal."

separable

Literal vs figurative

Words literally mean

To win something so that it comes back to you — fairly transparent.

Actually means

To get something back that you lost, usually by trying hard.

Usage tip

Common in both romantic contexts (winning back a partner) and competitive contexts (winning back a title, market share, or territory). The object almost always follows 'win back' or is placed between 'win' and 'back'.

Words that pair with "win back"

Natural word combinations native speakers use most often.

trust heart title customers support seat

How to conjugate "win back"

The five tense forms you'll use most often.

Base
win back
I/you/we/they
3rd person
wins back
he/she/it
Past simple
won back
yesterday
Past participle
won back
have + pp
-ing form
winning back
continuous

Hear "win back" in the wild

Listen to native speakers using "win back" in real YouTube videos — click a clip to watch it on Looplines.

Keep exploring

Jump to every phrasal verb built on the same verb, particle, or level.