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win over

B1 neutral separable transitive

To successfully persuade someone to support you, like you, or agree with your position.

In plain English

To make someone change their mind and start liking or supporting you.

What does "win over" mean?

2 meanings, ordered from most common to least. Color-coded by CEFR level.

1 B1 idiomatic neutral

To persuade someone who was previously neutral or opposed to support you, like you, or agree with your ideas.

"The candidate's honest answers in the debate won over many undecided voters."

We won over the American people because we told them the truth.

— Bill Clinton, Democratic National Convention speech, 1996
separable
2 B1 idiomatic neutral

To gain the affection or enthusiasm of an audience through a performance or personal appeal.

"The young comedian completely won over the tough crowd with her opening joke."

separable

Literal vs figurative

Words literally mean

To win someone so they come over to your side — a transparent spatial metaphor.

Actually means

To make someone change their mind and start liking or supporting you.

Usage tip

One of the most common and widely used phrasal verbs in this semantic area. Works in all contexts: personal, political, commercial. The object is always a person or group. Very common in political and business discourse.

Words that pair with "win over"

Natural word combinations native speakers use most often.

voters audience sceptics critics customers crowd

How to conjugate "win over"

The five tense forms you'll use most often.

Base
win over
I/you/we/they
3rd person
wins over
he/she/it
Past simple
won over
yesterday
Past participle
won over
have + pp
-ing form
winning over
continuous

Hear "win over" in the wild

Listen to native speakers using "win over" in real YouTube videos — click a clip to watch it on Looplines.

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