To generate business, customers, or trade through active promotion or effort.
"The sales team spent the whole week drumming up new clients for the launch."
To generate or obtain something, especially support, business, or enthusiasm, through persistent effort.
To try hard to get more people interested in something or to find more customers or help.
3 meanings, ordered from most common to least. Color-coded by CEFR level.
To generate business, customers, or trade through active promotion or effort.
"The sales team spent the whole week drumming up new clients for the launch."
To gather support, enthusiasm, or interest for a cause, event, or idea through persistent effort.
"The charity tried to drum up support for its new fundraising campaign."
We need to drum up more enthusiasm for the project.
— Widely cited as representative idiomatic usage in business and political journalism; not attributed to a single source.
To invent or fabricate something, such as an excuse or charge, by effort or manipulation.
"They couldn't drum up a single piece of evidence against her."
To beat a drum to summon or rally people — historically, drummers called soldiers or crowds to attention.
To try hard to get more people interested in something or to find more customers or help.
Very commonly used in business and political contexts. The object is typically abstract: 'business', 'support', 'interest', 'enthusiasm', 'trade'. Used in both British and American English.
Natural word combinations native speakers use most often.
The five tense forms you'll use most often.
Listen to native speakers using "drum up" in real YouTube videos — click a clip to watch it on Looplines.
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