sell on
To buy something and then sell it again to another person, usually to make money; or to persuade someone to believe in or buy something.
Meanings
To buy something and then sell it to a third party, often at a profit.
"He bought vintage furniture at auctions and sold it on to interior designers for twice the price."
To convince or persuade someone to accept an idea, product, or proposal.
"Before we approach investors, we need to make sure the board is fully sold on the concept."
In commerce, 'sell on' describes the practice of buying goods and reselling them to another buyer — sometimes at a profit. In the persuasion sense, it means to convince someone of a concept or product.
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Forms
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