sell off
To sell a lot of things quickly, often at a cheap price, to get rid of them or make money fast.
Meanings
To sell all remaining stock of a product, often at a discounted price, in order to clear inventory.
"The shop sold off all its winter stock in January to make room for the spring collection."
To sell business assets, subsidiaries, or shares — often quickly and under financial pressure.
"The conglomerate sold off several non-core divisions to focus on its primary business."
"The government announced it would sell off its remaining stake in the national airline."
— Financial Times, 2018
In financial markets: for investors to sell large volumes of shares rapidly, causing prices to fall sharply.
"Markets sold off sharply after the interest rate announcement."
Common in both business and everyday contexts. In finance, a 'sell-off' (noun) refers to a sharp decline in stock prices as investors sell large quantities. In retail, it means selling remaining stock cheaply.
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Forms
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