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roll out

B1 neutral separable transitive
In simple words

To introduce a new product or plan step by step, or to flatten dough with a rolling pin.

Literal meaning: To roll something outward, unrolling it flat — the business sense metaphorically 'spreads out' a product across a market.

Meanings

1 B1 idiomatic neutral

To introduce, launch, or implement something new, often in stages across different areas.

"The company plans to roll out the new app to all users by the end of the month."

Grammar: separable
2 A2 neutral

To flatten dough or pastry by rolling it with a rolling pin.

"Roll out the dough on a lightly floured surface until it's about 5mm thick."

Grammar: separable
3 B2 idiomatic neutral

To bring out or deploy something on a large scale, such as equipment or forces.

"The government rolled out a fleet of mobile vaccination units across the country."

Grammar: separable
Usage notes

Extremely common in business, technology, and marketing contexts. 'Roll out' implies a phased, strategic release — often used for software updates, vaccines, new policies, or products. The culinary sense (rolling out pastry or dough) is literal and very common. The military sense (rolling out a formation) is less common today.

Commonly used with

product update software vaccine policy programme campaign dough pastry

Forms

Base
roll out
I/you/we/they
3rd person
rolls out
he/she/it
Past simple
rolled out
yesterday
Past participle
rolled out
have + pp
-ing form
rolling out
continuous

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