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hype up

B2 informal separable transitive
In simple words

To make people very excited about something, sometimes more than it deserves.

Meanings

1 B2 idiomatic informal

To promote or publicize something with exaggerated enthusiasm.

"The studio hyped up the film for months before it was released."

"It's been hyped up as the game of the century."

— Common sports journalism phrasing, widely used in British and American press
Grammar: separable
2 B2 idiomatic informal

To make someone very excited, agitated, or energized.

"Don't give the kids sugar before bed — it'll hype them up completely."

Grammar: separable
3 B1 idiomatic informal

To become or feel intensely excited or over-stimulated (often reflexive or adjectival: 'hyped up').

"He was so hyped up before the competition that he couldn't sleep."

Grammar: separable
Usage notes

Very common in media, advertising, and entertainment contexts. 'Hyped up' as an adjective ('I was so hyped up') is also extremely common. Can have a slightly negative connotation — implying the excitement is overblown.

Commonly used with

crowd audience product game event film release

Forms

Base
hype up
I/you/we/they
3rd person
hypes up
he/she/it
Past simple
hyped up
yesterday
Past participle
hyped up
have + pp
-ing form
hyping up
continuous

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