hook in
B2 neutral separable transitive
In simple words
Get someone interested and involved so they want to stay, or physically attach something with a hook
Literal meaning: To attach something using a hook, securing it in place
Meanings
1 B2
idiomatic
informal
To engage or capture someone's interest so strongly that they become involved
"The interactive display was designed to hook visitors in right from the entrance."
Grammar: separable
2 B1 neutral
To connect or attach something physically using a hook or connector
"Make sure you hook in the safety harness before climbing the scaffolding."
Grammar: separable
Usage notes
Can be used literally (attach a device) or figuratively (engage someone's interest). The figurative use is common in marketing, storytelling, and business contexts. Often used in the passive: 'I was completely hooked in by the opening chapter.'
Commonly used with
audience reader customer investor system network
Forms
Base
hook in
I/you/we/they
3rd person
hooks in
he/she/it
Past simple
hooked in
yesterday
Past participle
hooked in
have + pp
-ing form
hooking in
continuous
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Synonyms
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