fluff up
Make something soft (like a pillow or feathers) bigger and fluffier by shaking or patting it.
Meanings
To shake or pat a pillow, cushion, or similar object to restore its soft, full shape.
"Before the guests arrived, she quickly fluffed up the sofa cushions."
Of a bird or animal, to raise and spread feathers or fur to appear larger or to retain warmth.
"The cat fluffed up its tail when it spotted the dog across the garden."
To make something seem more impressive, interesting, or substantial than it really is.
"He fluffed up his CV by exaggerating his responsibilities at his last job."
Very common in everyday domestic contexts — fluffing up pillows, cushions, or duvets. Also used for animals ruffling their feathers or fur. Occasionally used informally to mean making something more impressive or appealing.
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Forms
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