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buy into

B2 neutral inseparable transitive
In simple words

To believe in something and support it, or to pay money to become part of a business.

Literal meaning: To buy your way into something (pay to become a part of it).

Meanings

1 B2 idiomatic neutral

To accept, believe in, or commit to an idea, belief, or way of thinking.

"Not everyone buys into the idea that working from home is more productive."

Grammar: inseparable
2 B2 formal

To purchase a share, stake, or interest in a business, organisation, or investment.

"Several investors have bought into the startup, valuing it at over $10 million."

Grammar: inseparable
3 B2 idiomatic informal

To be taken in by a false, exaggerated, or misleading idea or scheme.

"Many people bought into the get-rich-quick scheme before realising it was a scam."

Grammar: inseparable
Usage notes

The figurative sense (to accept or believe in an idea) is very common and can be used both positively ('she really buys into the philosophy') and sceptically ('do you really buy into all that?'). The financial sense (purchasing a share or stake) is also frequent in business contexts.

Commonly used with

idea concept philosophy vision franchise myth narrative

Forms

Base
buy into
I/you/we/they
3rd person
buys into
he/she/it
Past simple
bought into
yesterday
Past participle
bought into
have + pp
-ing form
buying into
continuous

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Synonyms

believe in accept subscribe to invest in embrace commit to

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